The artwork for the album was handled by Norman Seeff. Born in 1939, in 1969, Seeff relinquished his career as an emergency medical doctor in Soweto, South Africa and emigrated to the USA to explore a new vocation in the arts. In New York city, Seeff was introduced to the exciting world of album cover design and photography by his mentor, famed graphic designer, Bob Cato. His first major photographic assignment for 'The Band' album cover, in collaboration with Cato, brought him immediate recognition. In 1972, on the recommendation of Cato, Seeff relocated to Los Angeles to become Creative Director of United Artist Records.